| Braxton Associates | Marketplace Center, 200 State Street, Boston, MA 02109 |
| www.braxtonassociates.com | (617) 697-0300 |
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A child of the Big Five
Braxton Associates was founded in Boston in 1976 as a small entrepreneurial firm focused on advancing strategy consulting. Since then it has grown quite a bit, and its parentage has become rather complicated. Essentially, Braxton is now a fully integrated, specialized division of Deloitte & Touche Consulting Group (D&TCG), which acquired the smaller firm in 1984. D&TCG, in turn, is the underling of Deloitte Touche Tohmatsu International (DTTI), one of the world's largest professional service firms.
Small but acquiring
Braxton Associates has only 120 employees worldwide, next to the nearly 5,000 employees of D&TCG. Not surprisingly, it draws on D&TCG's broad client base and the operations and IT expertise of Deloitte consultants. As of June 1998, D&TCG/Braxton joined forces with The Futures Group--a forward-thinking consulting firm--in a move to provide its clients scenario-based planning tools.
Transformation through growth
Braxton's niche in this prodigious machine of services is strategic transformation. Braxton has an expansion-driven strategy; and it has developed its own tool - the Growth System - for helping clients implement their new ideas. The company cites bigwig Hewlett-Packard as one successful recipient of the Growth System.
G'day, Braxton
Braxton has 15 offices worldwide in 13 countries and does much of its business internationally. It was among the first of the top strategy consulting firms to venture into the emerging markets of the post-Cold War world, advising Russia's government on privatization. In 1998, Braxton has been doing "surprisingly well" in Australia, and expects to double in size.
Life at Braxton
Consultants generally work on two cases at once from three to 13 months; promotions are rewarded based on performance. As is the rule with consulting, the hours are long, and there is quite a bit of travel. However, employees praise Braxton for its "open and creative culture" and "non-hierarchical team approach," which may be one reason why Braxton reports an "extremely low turnover rate."
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Undergrads and MBAs are recruited from the top schools, and written applications are accepted from other schools. The interviewing process is intensive, often with three rounds of interviews. Interviewees are given case studies, asked their motivations for choosing consulting generally and Braxton specifically, and are given the chance to ask their own questions. Insiders advise candidates to be relaxed and natural - "don't try too hard."
Braxton looks for candidates with strong analytical skills, relevant work experience, and maturity. The company recognizes the huge (and growing) demand for graduates from the top B-schools, and puts together enticing pay packages to attract the cream of the crop. Braxton takes an active role in the competitive recruiting wars between leading consulting firms, and insiders have admitted that Braxton has been "prepared to pay what it takes to get the right person." Braxton also has a well-developed initiative aimed at attracting and keeping women.
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Human Resources
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