iWon Taps EyeWonder for Streaming Video and Audio Products
Advertisers Given Ability to Play Television Commercials on the Web
(IRVINGTON, NY – June 11, 2001) – iWon, Inc. (www.iwon.com) today announced that it has selected EyeWonder, Inc. as a technology provider for the online delivery of instant streaming video and audio without user-initiated media players or plug-ins. The EyeWonder technology is a break-through in that it allows advertisers to play existing television commercials through streaming video and audio within online banner advertising and cross-promotional programming opportunities. The audio and video instantly engages the user without any need for any kind of user interaction or preloaded software.
“At iWon, we are constantly seeking emerging technologies that provide our advertisers and users with the most unique and compelling experience,” said Jonas Steinman, Founder and co-CEO of iWon. “The ability of the EyeWonder technology to instantaneously deliver television commercials online is not only entertaining for our users, but is also a proven advertising model for our sponsors.”
“Working with a prominent Internet portal like iWon is an exciting opportunity,” said EyeWonder CEO John Vincent. “ The EyeWonder technology’s ability to instantly deliver video and audio to any user within a web page, without any user action needed, will allow iWon and it’s advertisers to engage users with the highly effective, proven power of TV like video and audio. Utilizing the EyeWonder technology to entertain and inform iWon’s highly prized audience is an opportunity that advertisers are very excited about.”
About EyeWonder
EyeWonder, Inc. develops instant streaming video technologies for Internet and wireless devices without the need for media players. The company’s solutions include EyeMedia for advertising, EyeMail video e-mail, as well as content and learning integration. All solutions utilize the company’s proprietary, java-based video compression technology to provide high-quality video and audio to over 90 percent of Internet audiences. The company is headquartered in Atlanta. Visit www.eyewonder.com for more information.
About iWon
Launched in October 1999, iWon is the 5th most trafficked site on the Internet (Nielsen//NetRatings, April 2001). iWon also ranks as the most loyal portal on the Web, placing #1 average usage days, pages and minutes spent per person (Media Metrix, April 2001). In addition, iWon was voted #1 in User Satisfaction and Loyalty among the leading portal sites for three quarters in a row (NPD Search and Portal Tracking Study, June 2000, November 2000 and March 2001). iWon provides advertisers some of the most innovate ad product offerings on the Internet through products like iWon Click, iAttract, iCustomize and iPersonalize. iWon provides world-class search and content from more than 120 leading partners such as Associated Press, CBS, Inktomi, Standard & Poor’s Comstock, Reuters, TheStreet.com, Travelocity, and WeatherNews Inc.
Additionally iWon is the largest guaranteed cash giveaway on the Internet. iWon gives away $10,000 every weekday, $100,000 a month and the chance to win $25 million on Tax day. By simply using the site to search the Web, check email, go shopping, read the news, or perform other regular Internet activities, iWon users, age 13 and over, earn entries into the daily, monthly and annual cash giveaways. iWon Cash Points, like iWon entries, are accumulated for virtually everything users do on the site. Users can apply iWon Cash Points toward deep discounts in the iWon Rewards Store. To date, iWon has selected more than 250,000 winners and has given away more than $47 million in cash prizes.
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