Point·Roll Features Multiple Advertisers in New Rich Media Ads on iWon
Fortune 500 Companies Participate in Launch of Top·Roll Ads, a New Format for Advertisers to Share Space and Deliver Individual Branding Messages
PHILADELPHIA, PA June 25, 2001 – Point·Roll (http://www.pointroll.com/), a leader in rich media advertising technology, debuts a new advertising concept in conjunction with iWon (http://www.iwon.com), the Internet’s leading loyalty-based portal. The Top·Roll Ad, a new online ad product for multiple advertisers, has leading traditional and Internet companies participating in the launch, including: Universal Studios, Unilever, General Mills, Ford, NextCard Visa, Sprint PCS, Discover Card, Purina, Sony, Gateway, Datek, Scottrade, TD Waterhouse Group, Inc., Terra Nova, Brown & Company Securities Corp., and Brokerage America.
Starting today, two Top·Roll Ads will appear on iWon. A 728 x 30 financial channel specific ad featuring Datek Online, Scottrade, TD Waterhouse Group, Inc., Terra Nova Online, Brown & Company Securities Corp. and Brokerage America, and will appear on the home page for iWon Money as well as on the results page when a user searches for a broker. A 545 x 30 consumer products ad, which will feature Universal Studios’ Home Video Release of Family Man, Betty Crocker Products, NextCard Visa, Purina’s New! Beneful, Ford Focus, Dove Soap, Sony’s Vaio, Sprint PCS, Discover Card, Universal Studios’ release of Juraisic Park III and Gateway Computers will be integrated into the iWon Winners section directly under the large navigation tabs. As with all Point·Roll Ads, the users initiate a simple roll of their mouse over the ad and instantly receive additional content from the advertiser without leaving the site of origin.
“The Top·Roll Ad is the Internet equivalent of the “marriage-mailer” concept”, explained Jules Gardner, founder and CEO of Point·Roll. “The direct mail industry has had great success with aggregating advertisers because consumers want to see a wide range of offers, and advertisers benefit by amortizing costs, creating greater reach and frequency and gaining a better return on investment.”
The Top·Roll Ad gives publishers the ability to convert non-ad-producing space into ad space by allowing advertisers to include a large message in a smaller-than-average ad unit. The Top·Roll Ads are flexible and individual publishers will determine the sizes. This type of ad puts control into the users’ mouse and lets them test-drive the advertisers offer without a click commitment, making this another way Point·Roll makes the web a friendlier place for traditional advertisers.
“Expanding rich media ads are taking the Internet by storm, and Point·Roll’s technology gives iWon the option to offer primary real estate to multiple advertisers,” said Jonas Steinman, founder and co-CEO of iWon. “The Top·Roll Ad offers a versatile platform which can work in a multitude of shapes and sizes, they are non-intrusive, let you stay on the web site of origin and provides the viewer with instant gratification.”
Nowhere on the Internet does an advertiser’s logo carry so much punch and power. As the industry moves further away from measuring by click-through rates, Point·Roll’s innovative technology provides a very smart way for advertisers to enhance their branding campaigns. The Top·Roll Ads are a cost-effective complement to other branding efforts and can be measured and tracked with meaningful metrics.
“We have worked with Point·Roll numerous times and saw incredibly high interaction rates when we promoted the Home Video and DVD release of Erin Brockovich and Meet the Parents,” said Randy Malinoff, vice president, Internet marketing for Universal Studios Home Video. “The Top·Roll Ad is a brilliant concept, and we are looking forward to promoting Family Man through this new format. We hope more publishers will offer an entertainment Top·Roll Ad where users can come to a site to see what’s out on video with a quick roll of their mouse.“
“In an effort to use new technologies in our clients' communications programs, we have worked with Point·Roll on the Ford Explorer and Focus campaigns,” said Amanda Cale, senior digital strategist, J. Walter Thompson. “Like the Point·Roll ads, Top·Roll conveys a richer message and makes it easier for consumers to interact with the brand.”
“We are constantly attempting to transcend the traditional ad units offered today on the Internet to engage our target users. The Top·Roll Ad allows us to accomplish that effectively in a way that compliments rather than interrupts a user's experience," said Mark Redetzke, Media Director at Zentropy Partners who handles several of Ralston Purina's pet care brands. "Most web sites will group advertisers together, but when a consumer clicks on a companies name they leave the site of origin, this technology allows the company to bring their web site to the consumer through the banner."
About iWon
iWon (www.iwon.com) is the Internet’s leading loyalty-based portal (Jupiter Media Metrix) combining world-class search, content and functionality with the Internet's largest guaranteed cash giveaway. iWon gives users a chance to win prizes and cash, ranging from $1,000 up to $25 million, and has awarded more than $48 million to over 260,000 users to date. iWon is the fifth most trafficked site on the Internet (Nielsen//NetRatings) and has been voted #1 in User Satisfaction among leading portals for three consecutive quarters (NPD Group).
iWon is a database driven advertising and direct marketing company and one of the most innovative publishers in online advertising. iWon offers proprietary and revolutionary advertising products such as iWon Click, iPersonalize, iCustomize, iVideo, and iAttract, all of which employ an unprecedented combination of reach, branding, and targeting capabilities.
Founded in 1999, privately held iWon is headquartered in Irvington, N.Y, and operates offices in Los Angeles, San Francisco, Chicago and New York City.
About Point•Roll
Philadelphia-based Point·Roll (www.pointroll.com) launched in April 2000 and is a leader in web-based advertising delivery platforms. The company has already attracted dozens of online and off-line companies including Ford, Merrill Lynch Direct and HSBC UK, Universal Studios, Gateway, Staples, NextCard, IKEA, Datek Online, Car & Driver and many others. Millions of Point·Roll’s ads have appeared on Yahoo!, iWon, RealMedia, E! Online, BusinessWeek, CBSMarketWatch, Weather, ESPN and others. For additional information about the company visit their web site or call them at 215-330-1700 or email them at info@pointroll.com. To view other Point·Roll ads visit www.pointroll.com/adgallery.
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