Industry Leaders Comprise New Interactive Advertising Bureau Board of Directors
Representing All Areas of the Interactive Advertising and Marketing Arena, Board of Directors Poised to Lead IAB Initiatives
New York, NY July 10, 2001 The Interactive Advertising Bureau (IAB) has elected a new Board of Directors, comprised of interactive media industry leaders whose companies have garnered the majority of interactive advertising spending. The new IAB Board members, who have a lineage of strong traditional as well as interactive advertising experience, also represent all interactive platforms (online, wireless and iTV); both large and small companies; portals, destination sites and networks; and companies selling in local, national and global markets.
The new members of the IAB Board of Directors are:
John Barbera President, Sales & Sales Marketing iVillage, Inc.
John Bohan President, CEO L90
Shelby Bonnie Chairman & CEO CNET Networks, Inc.
Rick Boyce President Snowball.com
Susan Bratton, SVP, Sales & Marketing, Excite@Home
Greg Coleman EVP, North American Operations Yahoo!, Inc.
Paul De Benedictis COO AOL Interactive Marketing
Jason Devitt CEO & Co-Founder Vindigo, Inc
Bill Furlong President, CEO & Co-Founder B2Bworks
Richy Glassberg Chairman & CEO, Founder Phase2Media
Mark Goldston CEO - NetZero, Inc.
Rich Gotham VP, U.S. Sales TerraLycos
Wenda Harris Millard President Ziff Davis Internet
Randy Kilgore Executive Director Marketing & Sales The Wall Street Journal Online
Scott Kurnit Chairman & CEO About, Inc.
Rich LeFurgy General Partner Walden VC
Jeffrey Mahl President Media Sales Group Gemstar-TV Guide International, Inc.
Mark Mariani President of Sales & Marketing SportsLine.com
Scot McLernon EVP, Sales CBS MarketWatch.com
Ted Meisel President & CEO GoTo
David Moore CEO 24/7 Media, Inc.
Shelly Morrison VP Media & Distribution Sales RealNetworks, Inc.
Martin Nisenholz President & CEO New York Times Digital
Thomas Rothfels EVP, Worldwide Media Sales and Service Operations Engage
Barry Salzman President, Global Media DoubleClick, Inc.
Jed Savage National Director of Sales MSN
James Spanfeller President & CEO Forbes.com
Evan Sternschein Executive Vice President, Sales iWon Inc.
Greg Stuart CEO & President DeltaClick, Inc.
Steve Wadsworth President Walt Disney Internet Group
Robin Webster President & CEO Interactive Advertising Bureau
The new IAB Board of Directors will elect its 2001-2002 Officers at their initial Board meeting later this summer. For continuity, one third of the Board of Directors will be elected each year, with Officers holding one-year terms. Additionally, Rich LeFurgy, who co-founded, and has lead the IAB as its Chairman since its inception in 1996, has been named Chairman Emeritus, continuing his active association with the IAB.
I am personally grateful for the commitment that this stellar group of industry leaders has made to the IAB and its mission, said IAB President & CEO, Robin Webster. The composition of the new Board truly reflects the breadth of the entire interactive marketing and advertising world, and can therefore lead the IAB in the years ahead, expanding the scope and practical utility of interactive media, for all platforms.
About the IAB
Founded in 1996, the IAB is the industry's leading online advertising association. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the interactive medium and educating the advertising industry about the use of interactive advertising. Membership includes companies that are actively engaged in the sale of interactive advertising.
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