iWon Continues to Win Top Honors in User Satisfaction
iWon receives the highest user satisfaction scores, among portals, for the fourth consecutive quarter, according to The NPD Group’s latest study
(Irvington, NY – August 1, 2001) –According to The NPD Group, a leading independent international marketing information company, iWon received the highest user satisfaction scores in a study of nine portals for the fourth consecutive quarter. Portals evaluated alongside iWon in the study included AOL, Excite, GO, Lycos, MSN, NBCi, Netscape, and Yahoo! – the top portals as defined by Media Metrix. Additionally, 61% of iWon users gave the site the top overall satisfaction score of “very satisfied” – more than any other portal.
iWon also came in first in 5 of the 10 most important attributes used to determine user satisfaction. iWon finished second or third in each of the remaining attributes.
iWon finished first in the following "most important" user satisfaction attributes:
- No. 1 in reliability
- No. 1 in delivering relevant and accurate search results
- No. 1 in content meeting the users' needs
- No. 1 in being well organized
- No. 1 in having the most up-to-date information
- Ease of use – iWon finished second
- Makes users feel like they aren't "wasting" their time - iWon finished second
- Speed that the pages load - iWon finished third
- Makes searching easy – iWon finished third
- Has a great search engine - iWon finished third
Notable: iWon scored the highest among all portals evaluated when users were asked how often they find what they are looking for -- 87% of iWon users claimed to find what they were looking for all or most of the time when they searched on iWon.
In the seven other secondary satisfaction attributes posed to survey respondents, iWon gained three more first place awards, including “easy on your eyes”, “fun to use” and “distinguishes between ads and information”. iWon placed second for “great for people who use the Internet for work” and “good reputation”.
iWon users are more likely to bookmark, click on an ad and claim that the site aids in online purchasing as well. Internet users continue to bookmark iWon at a higher rate than any other portal, and iWon visitors are clicking on ads and making purchases:
- iWon’s bookmark rate continued to be the highest at 67%, a full 9% higher than the next closest portal.
- 67% of iWon users claimed to have clicked on an ad at iWon, representing the highest click rate of any portal.
- 28% of iWon users claimed that iWon helped them make a purchase.
“We are delighted that iWon has been ranked number one in user satisfaction for the fourth consecutive quarter,” commented Bill Daugherty, Founder and co-CEO of iWon. “Our goal is to combine information and entertainment to create the most relevant and rewarding portal on the Internet. The results of the NPD Group’s study are evidence of the fact that we continually deliver against this goal.”
About the Study
The NPD Spring 2001Search Engine & Portal Study Report contains responses from 17,493 individuals and was designed to measure usage of and satisfaction with search engines and portals. Respondents were selected from NPD’s Online Panel and are representative of the Internet Population. The portals evaluated in this study included AOL, Excite, GO, iWon, Lycos, MSN, NBCi, Netscape and Yahoo!. The search engines evaluated include AltaVista, Ask Jeeves, DogPile, Google, GoTo and HotBot.
About iWon
iWon (www.iwon.com) is the Internet’s leading loyalty-based portal (Jupiter Media Metrix) combining world-class search, content and functionality with the Internet's largest guaranteed cash giveaway. iWon gives users a chance to win prizes and cash, ranging from $1,000 up to $25 million, and has awarded more than $48 million to over 260,000 users to date. iWon is the fifth most trafficked site on the Internet (Nielsen//NetRatings) and has been voted #1 in User Satisfaction among leading portals for four consecutive quarters (NPD Group).
Founded in 1999, privately held iWon is headquartered in Irvington, N.Y, and operates offices in Los Angeles, San Francisco, Chicago, Dallas, Detroit, Seattle, and New York City.
About The NPD Group, Inc.
The NPD Group is the leading provider of comprehensive marketing information collected and delivered online for a wide range of vertical markets. By tracking both purchasing behavior and attitudes among the same consumers, NPD offers subscribers unique insight into what’s happening in their industries and why. NPD also measures both retail product movement and e-commerce for a complete view of each market tracked. Consumer data are collected through the firm’s Online Panel, which has access to over 3 million individuals, and will be delivered through a series of marketing information portals, launching throughout the year.
Markets tracked by NPD include apparel, automotive products, consumer electronics, cosmetics and fragrances, food, foodservice, footwear, housewares, information technology, interactive entertainment, toys, music and more. NPD is the developer of the revolutionary Web audience measurement technology now marketed by its successful spin-off Jupiter Media Metrix. The firm has offices and affiliations in 36 countries, covering North America, South America, Europe, Asia and Australia. For more information on The NPD Group, visit http://www.npd.com.
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