iWon Launches ‘iWon Cash Points’
Portal Adds Online Rewards Program To Its Existing Loyalty Platform
Irvington, NY, December 5, 2000 – iWon (www.iwon.com), one of the fastest growing sites in the history of the Internet and the world’s leading loyalty-based portal, today announced that it is further extending its existing loyalty program by launching iWon Cash Points.
Similar to iWon entries for the daily, weekly, monthly and annual sweepstakes prizes, iWon Cash Points are accumulated for virtually everything users do on the site. Cash Points are tracked in real-time via iWon’s patent-pending entry tracker that is located at the top of each page. iWon Cash Points, the latest addition to iWon’s loyalty platform, can be applied toward deep discounts in the iWon Rewards Store on merchandise such as CDs, videos, DVDs, vacations, gift certificates and more. The iWon Rewards Store will open early in 2001.
“The introduction of the iWon Cash Points reward program is yet another proven loyalty extension for iWon,” said Jonas Steinman, iWon’s Founder and co-CEO. “Now, iWon users not only receive world-class content and automatic entries into the Internet’s largest guaranteed cash giveaway, but they also receive access to deep discounts through the iWon Cash Points rewards program.”
About iWon
Launched in October 1999, iWon is the 5th most trafficked site on the Internet (Nielsen//NetRatings, October 2000). Additionally, iWon ranks as the most loyal site on the Web, placing number one in repeat visitation (Media Metrix, October 2000). In November 2000, iWon was selected as one of BrandWeek’s Marketers of the Next Generation, the only Internet company to receive this award. iWon has also been voted #1 in user site and feature satisfaction among the leading search engines and portal sites (NPD Search and Portal Tracking Study) and #1 in Advanced Search on the Internet (Search Engine Showdown, July 2000). iWon provides users with world-class content and functionality from leading partners such as Associated Press, CBS, Inktomi, Standard & Poor’s Comstock, Reuters, TheStreet.com, Travelocity, and WeatherNews Inc.
As an added incentive, iWon gives away to users $10,000 every day, 30 prizes of $1,000 every week, $1 million every month and $10 million on Tax Day. By simply using the site to search the Web, check email, go shopping, read the news, or perform other regular Internet activities, iWon users earn entries with practically every click. Through the 3-tiered "Refer-A-Friend" program, iWon users will also earn cash prizes, up to $1 million, if someone in their referral network wins a Daily, Weekly, Monthly or Annual prize. BigBallot.com administers the iWon sweepstakes. To date iWon has selected more than 40,000 winners and has given away more than $29 million in cash prizes.
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