iWon Tops Portal Category on Key Satisfaction Attributes Once Again!
Irvington, NY - December 5, 2000 –According to The NPD Group, an independent international marketing information company, iWon received higher satisfaction scores on more attributes than any of the 12 portals tested (including Yahoo!, AOL and MSN) marking the second quarter in a row that iWon has accomplished this feat. iWon also achieved a 98% positive overall satisfaction rating from its users.
In the area of user satisfaction iWon finished first or second in 16 of 22 user satisfaction attributes compared with seven first or second place finishes by the next closest portal.
iWon finished first or second in the following user satisfaction attributes:
- No. 1 in delivering the most up-to-date information
- No. 1 in organization of information
- No. 1 in delivering a good value for users' time spent
- No. 1 in allows me to personalize the site
- No. 1 in fun and entertainment value
- No. 1 in offering services other than search
- No. 1 in having interesting contests and surveys for users to participate in
- No. 1 in having an appealing look to users
- No. 1 in making users feel like they are part of a community
- No. 1 in having advertising that users consider relevant to them
- Search results are relevant and accurate – iWon finished second
- Site is easy to use and navigate – iWon placed just .03 behind the first place scorer
- Overall site content meets my needs – iWon placed second
- Has a good reputation – At only 13 months iWon placed second in reputation
- Has online customer service – iWon finished second
- Makes it easy for me to buy things over the Internet - iWon finished second
Other notable results include:
- iWon is the #1 site in terms of users bookmarking, customizing, personalizing or registering the site.
- 72% of iWon users visit the site once a day or more.
- Among people who are aware of iWon, nearly half are also iWon users. This conversion rate from awareness to usage ranks second among all portals.
“This is the second quarter iWon has been included in this study and again we are thrilled with the results,” commented Jonas Steinman, Founder and co-CEO of iWon. “We built the site with the user in mind. Having positive user feedback and such loyal users is incredibly rewarding.”
About the Study
The data presented in the NPD Fall 2000 Search & Portal Study Report were compiled by NPD Online Research from 19,357 surveys completed and submitted in third quarter, 2000, on the NPD Online Research Survey Site. Surveys were administered to an Internet Representative sample drawn from NPD's Online Panel (with final data weighted to be representative of the Internet Population). The portals evaluated in the study were AltaVista, AOL, Excite, GO, HotBot, iWon, Lycos, MSN, NBCi, Netscape, WebCrawler and Yahoo!
About iWon
Launched in October 1999, iWon is the 5th most trafficked site on the Internet (Nielsen//NetRatings, October 2000). Additionally, iWon ranks as the most loyal site on the Web, placing number one in repeat visitation (Media Metrix, October 2000). In November 2000, iWon was selected as one of BrandWeek’s Marketers of the Next Generation, the only Internet company to receive this award. iWon has also been voted #1 in Advanced Search on the Internet (Search Engine Showdown, July 2000). iWon provides users with world-class content and functionality from leading partners such as Associated Press, CBS, Inktomi, Standard & Poor’s Comstock, Reuters, TheStreet.com, Travelocity, and WeatherNews Inc.
As an added incentive, iWon gives away to users $10,000 every day, 30 prizes of $1,000 every week, $1 million every month and $10 million on Tax Day. By simply using the site to search the Web, check email, go shopping, read the news, or perform other regular Internet activities, iWon users earn entries with practically every click. Through the 3-tiered "Refer-A-Friend" program, iWon users will also earn cash prizes, up to $1 million, if someone in their referral network wins a Daily, Weekly, Monthly or Annual prize. To date iWon has selected more than 40,000 winners and has given away more than $29 million in cash prizes.
About The NPD Group, Inc.
The NPD Group is an international marketing information company headquartered in Port Washington, NY. Founded in 1953, the firm specializes in providing insight into consumer purchasing and behavior via both Internet-based and traditional research methodologies, including online and offline consumer panels and point-of-sale tracking.
NPD offers proprietary databases and research expertise in more than 20 industries, including apparel, automotive products, consumer electronics, cosmetics and fragrances, financial services, food, foodservice, footwear, housewares, information technology, interactive entertainment, new media, pharmaceuticals, toys, and more. The firm also offers a full range of analytical tools for ad hoc research. NPD is the developer of the revolutionary Web audience measurement technology now marketed by its successful spin-off Media Metrix, Inc. NPD has offices and affiliations in 36 countries, covering North America, South America, Europe, Asia and Australia. For more information on The NPD Group, visit http://www.npd.com.
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