iWon.com Ranked 1st Among Search And Portal Sites In User Satisfaction
In Recent NPD Survey, iWon.com Topped The Charts In 12 Of 21 Categories In User Satisfaction And Loyalty
Irvington, NY, July 12, 2000 - iWon.com, one of the fastest growing websites in Internet history, has been ranked 1st in User Satisfaction in the Search and Portal Site Tracking Study conducted by The NPD Group, a leading independent provider of marketing information on consumer purchasing and behavior in the U.S. and around the world. A newcomer to the long running study, the nine-month old iWon.com ranked either #1 or #2 in 20 of the 21 attributes used to determine user satisfaction for a website.
The NPD Tracking Study asks a representative sample of visitors to major search and portal sites to rate the sites on 21 key attributes as to their level of user satisfaction. More than 27,000 surveys were completed by users regarding the following participants; Yahoo!, AOL, Excite, Lycos, MSN, Netscape, Alta Vista, Ask Jeeves, Google, The GO Network, GoTo, WebCrawler, HotBot, and iWon. This study has been conducted every quarter since 1997.
The Results
iWon ranked either #1 or #2 in 20 of the 21 attributes examined, making iWon the clear winner in the user satisfaction category.
iWon ranks 1st in the following categories:
Site delivers the most up to date information
Information delivered is well organized
Site offers other services besides search
Allows me to personalize the site to my interests and needs
Site looks appealing
Site is fun to use
Site makes me feel part of a community
Site has ads that are relevant to me
Site has interesting contests and surveys
Site makes it easy to buy things over the Internet
Site has a good reputation
Site has security controls
iWon ranks 2nd in the following categories:
Search results are relevant and accurate
Site is easy to use and navigate
Site delivers comprehensive results
Overall site content meets my needs
Site delivers a good time for my value spent
Pages load quickly when accessed
Site is reliable - little to no downtime
Site has online customer service capabilities
Additional findings include:
#1 - Loyalty Rating - Eighty-one percent of iWon users indicate that they have bookmarked the site, a rating higher than any other site polled.
#2 - Personalized Web Page - Forty-six percent of iWon users have personalized their My iWon page, second by a percentage point.
#2 - User Rating - Forty-three percent of the iWon users surveyed use the site more often than any other search and portal site. Seventy-nine percent of users surveyed have visited the site during four or more of their last five online sessions.
#2 - Recommended to a Friend - Ninety-one percent of iWon users have or plan to recommend iWon to a friend.
"Being named #1 in User Satisfaction by the NPD Group, is a tremendous accomplishment for our organization," said Bill Daugherty, Founder and co-CEO, iWon. "We've been working incredibly hard to make iWon a great site and it's nice to see these efforts recognized."
About the Study
The NPD Search and Portal Site Tracking Study was conducted during the second quarter 2000 using the NPD Online Research SiteSelect methodology, which selects a randomized sample of visitors to a client's web site and invites them to complete a survey through an ad banner invitation. For this study, ad banners were placed in general rotation on each of the participating sites. More than 27,000 site visitors completed the survey.
About iWon
Launched only nine months ago, iWon currently attracts one out of every nine people who visit the Web from work, and one out of every ten people who visit the web from home (Media Metrix, May). iWon has also been ranked #1 in User Satisfaction among the leading search engines and portal sites (NPD Search and Portal Tracking Study). iWon.com provides users with world-class content and functionality with leading partners such as Associated Press, CBS, CBS MarketWatch, Inktomi, the Industry Standard, RealNames, Reuters, CBS Sportsline, Sun Microsystems, TheStreet.com, Travelocity, and WeatherNews Inc.
As an added incentive, iWon gives away to users, $10,000 every day, 30 prizes of $1,000 every week, $1 million every month and $10 million on Tax Day. By simply using the site to search the Web, check email, go shopping, read the news, or perform other regular Internet activities, iWon.com users earn entries with practically every click. To date iWon has given away more than $22 million in cash prizes. For details and official rules, visit www.iwon.com.
About The NPD Group, Inc.
The NPD Group is an international marketing information company headquartered in Port Washington, NY. Founded in 1953, the firm specializes in providing insight into consumer purchasing and behavior via both Internet-based and traditional research methodologies, including online and offline consumer panels and point-of-sale tracking.
NPD offers proprietary databases and research expertise in more than 20 industries, including apparel, automotive products, consumer electronics, cosmetics and fragrances, financial services, food, foodservice, footwear, housewares, information technology, interactive entertainment, new media, pharmaceuticals, toys, and more. The firm also offers a full range of analytical tools for ad hoc research. NPD is the developer of the revolutionary Web audience measurement technology now marketed by its successful spin-off Media Metrix, Inc. NPD has offices and affiliations in 36 countries, covering North America, South America, Europe, Asia and Australia.
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