Leveraging an Unparalleled Selling Proposition, iWon Demonstrates Loyalty Platform Works for Both Advertisers and Users
North Carolina Woman First iWon User to Quadruple Prize With Sprint, OurHouse and Office Depot!
(Irvington, NY, January 16, 2001) – iWon (www.iwon.com), the leading loyalty based portal, in conjunction with three advertisers, awarded its first quadruple prize to Cassandra Gurganus from Raleigh, NC.
As the stickiest site on the web, iWon has proven that its unique loyalty platform of rewarding users with entries into daily, weekly, monthly and annual cash giveaways, is attractive to users. This same platform has allowed iWon to create an unparalleled selling proposition to iWon advertisers. Through the iWon Double Your Winnings program, where users can double their iWon cash prizes, three iWon advertisers have found a way to leverage the iWon loyalty program to generate additional customers and transactions.
The Sprint Double Your Winnings program offers iWon users the opportunity to register for Sprint long distance service. If an iWon user makes a purchase on OurHouse.net or OfficeDepot.com (30 days prior to winning their iWon cash prize), they will double their cash prize. Registering for all three programs, like Gurganus did, allows users to quadruple their winnings and provides advertisers with new customers. Gurganus turned her $1,000 iWon weekly prize into $4,000 becoming the first ever iWon quadruple winner!
“I am so happy that I signed up for all of iWon’s Double Your Winning programs - there was no reason not to,” stated Gurganus. “I had to do some Christmas shopping at OfficeDepot.com, needed some things for my house which I got from OurHouse.net and changing my long distance carrier to Sprint was simple. And, the reward for doing these things that I had to do anyway was well worth it!”
“iWon extended its unique loyalty program to Sprint, OurHouse and OfficeDepot with the intent of driving traffic, revenue and new customers to all parties,” stated Evan Sternschein, Executive Vice President of National Sales for iWon. “Cassandra is a great example of offline and online companies working together to create a successful promotion. We’re thrilled that leveraging the loyalty platform iWon has created has been successful for both online and offline brands.”
As an iWon user, Gurganus, became eligible for a chance to win the site’s various cash rewards simply by using iWon for things like searching the Web, reading the news, checking the local weather, sending and receiving emails, tracking stock quotes, etc. The first and only Internet portal to award its users with guaranteed chances to win cash prizes ranging from $10,000 to $10 million, iWon has been giving away $10,000 every day since its October 1999 launch. In addition to the $10,000 daily cash giveaway, iWon also awards 30 weekly prizes of $1,000, a monthly $1 million prize, and an annual $10 million prize on Tax Day.
“We are excited that Cassandra was able to take full advantage of iWon’s Double Your Winnings programs,” stated Bill Daugherty, Founder and co-CEO of iWon. “The reason why iWon has these programs is to further reward our users. It is just another step in the road to total user satisfaction!”
About iWon
Launched in October 1999, iWon ranks as the most loyal site on the Internet, placing #1 in repeat visitation (Media Metrix, November 2000). In addition, iWon was voted #1 in user site and feature satisfaction among the leading search engines and portal sites (NPD Search and Portal Tracking Study, June 2000). Ranked #1 in Advanced Search on the Internet (Search Engine Showdown, July 2000), iWon provides world-class search and content from leading partners such as Associated Press, CBS, Inktomi, Standard & Poor’s Comstock, Reuters, TheStreet.com, Travelocity, and WeatherNews Inc.
As an added incentive, iWon gives away $10,000 every day, 30 prizes of $1,000 every week, $1 million every month and $10 million on Tax Day. By simply using the site to search the Web, check email, go shopping, read the news, or perform other regular Internet activities, iWon users earn entries into the daily, weekly, monthly and annual giveaways. iWon Cash Points, like iWon entries, are accumulated for virtually everything users do on the site. Users can apply iWon Cash Points toward deep discounts in the iWon Rewards Store, opening Spring 2001. To date, iWon has selected more than 55,000 winners and has given away more than $32 million in cash prizes.
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