iWon Develops Proprietary New Ad Products that Connect Advertisers to Consumers
Proprietary Advertising Products Offer Advertisers the Flexibility to Customize and Personalize Campaigns for a One-to-One Experience
(Irvington, NY, February 12, 2001) - iWon (www.iwon.com), the Internet’s leading loyalty-based portal, today announced that it has created a suite of new and revolutionary advertising products aimed at fulfilling the needs of different segments of the advertising market. This new suite of online advertising opportunities includes iWon Click, iPersonalize, iCustomize, and iAttract.
iWon has a distinct advantage over other Web sites, which has allowed it to create unparalleled advertising opportunities. Since iWon is primarily registration based, it is able to offer advertising products that uniquely and instantaneously leverage its accurate and robust consumer database with iWon Click and iPersonalize. iCustomize and iAttract extend advertising beyond the limits of traditional banners.
The initial results from testing show that all of these products produced significantly higher click rates than traditional banner advertising. Additionally, advertisers can easily take advantage of all four advertising products without any additional production costs or resources.
iWon Clicksm is the only ad on the Web that enables marketers and iWon consumers to exchange information with one click. The 206x278 oversized Showcase ad provides advertisers with multiple calls-to-action, which increases opportunities for conversion. iWon Click, a patent-pending, proprietary ad product, instantly and effortlessly allows consumers to:
· Request an email containing additional information on a product or service
· Request standard mail such as a brochure, sample, or promotional materials
· Request information on stores or dealers in their neighborhood
By tapping the robust and accurate iWon database, iWon Click is able to fulfill personalized requests, via both email and standard mail, without the inconvenience of soliciting additional information from consumers.
iPersonalizesm turns traditional 468x60 banner ads into personalized ads by adding a text message, that adds the individual consumer’s name to the advertising creative. Leveraging the accuracy of the iWon database, messages are individually personalized for each and every consumer. Personalized text messages are located above, below or to the side of the standard banner, giving advertisers the ability to speak directly to the user without having to redesign existing 468x60 creative. For example, an ad for a telephone company may say underneath it, “‘Consumer’s name’, have you called your mother recently?”
iCustomizesm ads allow advertisers to easily customize a 206x278 oversized Showcase ad with graphics, text, links and drop-down boxes that iWon assembles. Enabling content integrated messaging and an endless variety of formats to capture consumer attention, iCustomize offers advertisers incredible flexibility.
iAttractsm offers advertisers the opportunity to captivate consumers with out-of-the-box animation. iAttract draws consumers’ attention to the 206x278 oversized Showcase ad using 3D animation that actually comes out of the ad, moves across the screen and then returns to the ad.
“iWon has developed these proprietary advertising products to appeal to a wide range of advertising segments and needs,” said Evan Sternschein, Executive Vice President, Sales for iWon. “Our loyal and engaged audience, combined with our accurate database, uniquely positions iWon to create these highly effective advertising products.”
For more information on these new online advertising units, please call: Erica Bates, 914-826-2065. For an interactive demonstration of the new online advertising units, please visit: www.iwon.com/ads/overview.
About iWon
Launched in October 1999, iWon is the 5th most trafficked site on the Internet (Nielsen//NetRatings, December 2000) and ranks as the most loyal site on the Web, placing #1 in repeat visitation (Media Metrix, December 2000). In its first year, iWon was recognized as a BrandWeek Marketer of the Next Generation; was voted #1 in user site and feature satisfaction (NPD Search and Portal Tracking Study, June 2000); and was named one of the best “dot-com ideas for 2000” by the Associated Press. Ranked #1 in Advanced Search on the Internet (Search Engine Showdown, July 2000), iWon provides world-class search and content from leading partners such as Associated Press, CBS, Inktomi, Standard & Poor’s Comstock, Reuters, TheStreet.com, Travelocity, and WeatherNews Inc.
As an added incentive, iWon gives away $10,000 every day, 30 prizes of $1,000 every week, $1 million every month and $10 million on Tax Day. By simply using the site to search the Web, check email, go shopping, read the news, or perform other regular Internet activities, iWon users earn entries into the daily, weekly, monthly and annual giveaways. In addition, iWon Cash Points, like iWon entries, are accumulated for virtually everything users do on the site. Users can apply iWon Cash Points toward deep discounts in the iWon Rewards Store, opening Spring 2001. To date, iWon has selected more than 90,000 winners and has given away more than $32 million in cash prizes.
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