iWon Ranks As Stickiest Portal on the Internet for 2000
Ahead of Yahoo!, AOL, MSN and Excite
(Irvington, NY, February 26, 2001) – iWon, (www.iwon.com), the Internet’s leading loyalty-based portal, today announced that based on Media Metrix data, it was the stickiest portal on the Internet, ahead of Yahoo!, AOL, MSN, and Excite for the calendar year 2000.
Over the last 12 months, iWon ranked as the #1 portal in terms of average usage days per visitor per month, average unique pages-viewed per visitor per month and average minutes per visitor spent per month, making it the stickiest portal on the Web for the year 2000.
According to Media Metrix Ratings, January 2000 – December 2000, the following are the top 10 stickiest portals for the year, with average minutes spent, average unique pages and average usage days (per visitor per month)*:
Site:
Annual Average | Average Minutes
Per Visitor/Month | Average Unique Pages
Per Visitor/Month | Average Usage Days
Per Visitor/Month |
1. iWon
2. Yahoo!
3. Compuserve
4. MSN
5. Excite
6. Juno
7. Netscape
8. GO
9. AOL
10. NBCi |
94.2
84.0
72.1
71.1
51.3
44.5
33.8
30.2
19.4
17.9 |
95.6
73.0
34.6
58.8
44.1
16.3
27.4
27.7
27.0
13.1 |
8.9
6.4
6.5
6.9
4.8
6.1
5.8
3.5
3.2
4.2 |
*Among Portal sites ranking in the top 500 sites according to Media Metrix (Home/Work Combined). Annual average is based on an iWon-defined calculation. Averages are not metrics that Media Metrix provides.
Over the past year, iWon’s loyalty metrics have been consistently growing. For the time period January 2000 – December 2000, iWon’s average minutes spent per visitor per month increased 79%, usage days per visitor in a month increased by 26% and unique pages per visitor in a month increased by 31% (Media Metrix).
January 2001 represents all time highs for iWon in all of the loyalty metrics.
According to the recently released January 2001 data, iWon reached an all-time high for the “average minutes spent per visitor per month” garnering an average of 113.7 minutes, increasing more than 7% over last month and for the “average usage days per visitor per month” garnering an average of 9.7 days, increasing more than 4% over last month (Media Metrix, January 2001).
Additionally, iWon leads the portals with the highest percentage of monthly visitors that return on a daily basis. 31% of iWon monthly visitors return on a daily basis compared to the next closest portal with 23% of MSN’s monthly visitors returning on a daily basis (Media Metrix, January 2001).
“We are thrilled to be named the stickiest portal on the Internet for 2000,” said Bill Daugherty, iWon’s Founder and co-CEO. “Since we launched in October 1999, we have focused on building a tremendous product for both consumers and advertisers. These loyalty metrics demonstrate that iWon has been embraced by consumers. This in turn enables iWon to offer advertisers a core audience of highly engaged and qualified consumers who transact and are receptive to branding."
About iWon
Launched in October 1999, iWon is the 5th most trafficked site on the Internet (Nielsen//NetRatings, January 2001). iWon also ranks as the most loyal portal on the Web, placing #1 for average days, pages and minutes spent per visitor (Media Metrix, January 2001). In its first year, iWon was recognized as a BrandWeek Marketer of the Next Generation; was voted #1 in user site and feature satisfaction (NPD Search and Portal Tracking Study, June 2000); and was named one of the best “dot-com ideas for 2000” by the Associated Press. Ranked #1 in Advanced Search on the Internet (Search Engine Showdown, July 2000), iWon provides world-class search and content from leading partners such as Associated Press, CBS, Inktomi, Standard & Poor’s Comstock, Reuters, TheStreet.com, Travelocity, and WeatherNews Inc.
As an added incentive, iWon gives away $10,000 every day, 30 prizes of $1,000 every week, $1 million every month and $10 million on Tax Day. By simply using the site to search the Web, check email, go shopping, read the news, or perform other regular Internet activities, iWon users earn entries into the daily, weekly, monthly and annual giveaways. In addition, iWon Cash Points, like iWon entries, are accumulated for virtually everything users do on the site. Users can apply iWon Cash Points toward deep discounts in the iWon Rewards Store, opening Spring 2001. To date, iWon has selected more than 120,000 winners and has given away more than $33 million in cash prizes.
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