iWon Tops Portals in Overall Satisfaction
(Irvington, NY - April 2, 2001) –According to The NPD Group, a leading independent international marketing information company, iWon received the highest user satisfaction scores in a study that also included Yahoo, MSN, AOL, Lycos, GO, Netscape, NBCi, and Excite – the top portals as defined by Media Metrix. Additionally, more iWon users gave the site the top overall satisfaction score “very satisfied,” and ranked iWon “much better” than any other portal’s users.
iWon also scored first in 6 of the 10 most important attributes used to determine user satisfaction. iWon tied for first in a seventh, and in the remaining three attributes, iWon finished second and tied for third.
iWon finished first in the following "most important" user satisfaction attributes:
- No. 1 (tied) in reliability
- No. 1 in ease of use
- No. 1 in delivering relevant and accurate search results
- No. 1 in making search easy
- No. 1 in meeting the users' needs
- No. 1 in being well organized
- No. 1 in having the most up to the minute information
- Speed that the pages load - iWon finished second
- Makes users feel like they aren't "wasting" their time - iWon finished second
- Has a great search engine - iWon tied for third
iWon Produces More Compelling Content on a Daily Basis than Any Other Portal:
- iWon users are more likely to utilize a broader range of content than the average portal user:
- News iWon users (64%) Total portal users (45%)
- Weather iWon users (64%) Total portal users (49%)
- Entertainment iWon users (48%) Total portal users (35%)
- Games iWon users (53%) Total portal users (33%)
- Shopping iWon users (35%) Total portal users (28%)
- 79% of iWon users visit the site once a day or more. This is up from 72% last quarter.
- 82% of iWon regular users were committed to the site both attitudinally and behaviorally making iWon's regular user franchise the least vulnerable of the portal category overall.
- 89% of iWon users claimed to find what they were looking for all or most of the time when they searched on iWon; the highest score in the category.
iWon is a Leader in Creating Advertising that Works for the Advertiser and User:
- 69% of iWon users claimed to have clicked on an advertisement at iWon, representing the highest click rate of any portal.
- iWon’s users were more likely to find that the advertising on the site did not intrude on their user experience.
“We built iWon to provide a compelling and rewarding Web experience for both consumers and advertisers,” commented Jonas Steinman, Founder and co-CEO of iWon. “For the third quarter in a row, the NPD Study has proven that we are delivering against this promise.”
About the Study
The data presented in the NPD Winter 2001 Search & Portal Study Report were compiled by NPD Online Research from 19,956 surveys completed and submitted in first quarter, 2001, on the NPD Online Research Survey Site. Surveys were administered to an Internet Representative sample drawn from NPD's Online Panel (with final data weighted to be representative of the Internet Population). The portals evaluated in the study included AOL, Excite, GO, HotBot, iWon, Lycos, MSN, NBCi, Netscape, and Yahoo!, among others.
About iWon
Launched in October 1999, iWon is the 5th most trafficked site on the Internet (Nielsen//NetRatings, January February 2001). iWon also ranks as the most loyal portal on the Web, consistently placing first in days visited per month, unique pages viewed per month and minutes spent per person per month (Media Metrix, February 2001). In addition, iWon has led all portals in user satisfaction attributes for three consecutive quarters (NPD Search and Portal Tracking Study, June/November/March 2000-2001). In November 2000, iWon was featured as a Marketer of the Next Generation by BrandWeek and in December 2000, was named one of the best “dot-com ideas for 2000” by the Associated Press. iWon has built an award-winning search, ranking #1 in advanced search on the Internet (Search Engine Showdown, July 2000), and provides content from more than 120 leading partners such as Associated Press, CBS, Inktomi, Standard & Poor’s Comstock, Reuters, TheStreet.com, Travelocity, and WeatherNews Inc.
As an added incentive, iWon gives away $10,000 a day, $1 million a month and a chances to win up to $25 million on Tax Day. By simply using the site to search the Web, check email, go shopping, read the news, or perform other regular Internet activities, iWon users earn entries into the daily, monthly and annual cash giveaways. iWon Cash Points, like iWon entries, are accumulated for virtually everything users do on the site. Users can apply iWon Cash Points toward deep discounts in the iWon Rewards Store. To date, iWon has selected more than 160,000 winners and has given away more than $34 million in cash prizes.
About The NPD Group, Inc.
The NPD Group is the leading provider of comprehensive marketing intelligence collected and delivered online for a wide range of vertical markets. By tracking both purchasing behavior and attitudes among the same consumers, NPD offers subscribers unique insight into what’s happening in their industries and why. NPD also measures both retail product movement and e-commerce for a comprehensive view of each market tracked. Consumer data are collected through the firm’s Online Panel, which has access to over 2.7 million individuals, and will be delivered through a series of marketing information portals, launching throughout the year.
Markets tracked by NPD include apparel, automotive products, consumer electronics, cosmetics and fragrances, food, foodservice, footwear, housewares, information technology, interactive entertainment, toys, music and more. NPD is the developer of the revolutionary Web audience measurement technology now marketed by its successful spin-off Media Metrix, a Jupiter Media Metrix company. The firm has offices and affiliations in 36 countries, covering North America, South America, Europe, Asia and Australia.
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