Next Model Management Launches First Ever Nationwide Online Model Search on iWon.com
Next Model Management and iWon Partner to Look for Fresh New Faces
Next Model Management, one of the world’s premiere modeling agencies, and iWon (www.iwon.com), the Internet’s leading loyalty-based portal, today announced the launch of the Next Model Search on iWon. An online model search, the Next Model Search on iWon offers consumers the chance to win a grand prize of a $250,000 modeling contract with four runners-up each receiving a $100,000 modeling contract from Next. The grand prize winner will also participate in a photo shoot with the possibility of landing on the cover of YM, the leading magazine for young women.
HOW IT WORKS:
The Next Model Search on iWon is open to women ages 13 and over. In order to enter, consumers submit their pictures on iWon at www.modelsearch.iwon.com. The photos will be posted on the site along with the contestants’ first name, state, height, shoe size, eye color, hair color and interests. A panel of celebrity judges and industry experts will be reviewing each picture to determine who will be the new fresh face of Next Model Management (men can submit pictures to be judged but are not eligible to win).
iWon users will also have the opportunity to rate the contestants on a scale of 1-10 on line at iWon. Users will be able to vote as many times as they want. The photo with the highest average ranking at the end of each week will be designated the “Submission of the Week” and will be featured on the home page of the model search site.
iWon users who are camera shy can become winners as well. By entering the “Win a Trip to New York City” sweepstakes, they will be eligible to win an all expense paid trip for two to New York City featuring tickets to the fabulous Next Model Search Party. Five people will be selected at random from among all entries received.
“We are thrilled about partnering with iWon and YM to conduct the first online model search,” exclaims Joel Wilkenfeld, President of Next Model Management. “It is an exciting and innovative approach to help fulfill these girls’ dreams. As a result of this contest, we hope to discover what may be the world’s next supermodel.”
“We are excited to work with Next Model Management and YM to find five new models over the Internet,” stated Bill Daugherty, Founder and co-CEO of iWon. “This nationwide search is not only exciting for our users, but also demonstrates a creative and efficient use of the Internet to meet the business needs of an offline brand!”
Helene Curtis will conduct extensive sampling during the Model Search Tour and the Next Model Search launch party. Helene Curtis is the maker of ThermaSilk, Salon Selectives and Finesse and the creators of helenecurtis.com. Helenecurtis.com is designed to offer personalized hair care counsel in a witty, “tell-it-like-it-is” style and acts as an online community of girlfriends’ where women can explore, learn and share the latest and greatest hair tips and talk. Celebrity stylist Richard Marin, who will serve on the panel of experts judging the model search, has lent his expertise to the helenecurtis.com website which features more than 70 recommended styles to help any woman look like a star.
About Next
NEXT Model Management with corporate headquarters in New York City and Paris, is the world’s leading modeling network. Founded in 1989 by Faith Kates who partnered with Joel Wilkenfeld couple of years later, NEXT has emerged from representing only a few girls twelve years ago to representing some of the most prestigious women and men in the fashion world today. Star talent includes Molly Sims, Daniela Pestova, Audrey Quock, Yamila Diaz, Malgosia Bela, Matthew Avedon, Ian Sommerholder. Additionally, NEXT has set itself above a typical modeling company by aligning with Endeavor, a prominent talent agency, in order to assist models with future career opportunities in entertainment. NEXT maintains an influential international force through its fully operational offices in New York, Los Angeles, Miami, Sao Paolo, Montreal, London and Paris, as well as its affiliates in Milan and Australia.
About iWon
Launched in October 1999, iWon is the 5th most trafficked site on the Internet (Nielsen//NetRatings, March 2001). iWon also ranks as the most loyal portal on the Web, placing #1 average days, pages and minutes spent per person (Media Metrix, March 2001). In addition, iWon was voted #1 in User Site and Feature satisfaction among the leading search engines and portal sites for three quarters in a row (NPD Search and Portal Tracking Study, June 2000, November 2000 and March 2001). iWon provides world-class search and content from more than 120 leading partners such as Associated Press, CBS, Inktomi, Standard & Poor’s Comstock, Reuters, TheStreet.com, Travelocity, and WeatherNews Inc.
Additionally iWon is the largest guaranteed cash giveaway on the Internet. iWon gives away $10,000 every weekday, $100,000 a month and the chance to win $25 million on Tax day. By simply using the site to search the Web, check email, go shopping, read the news, or perform other regular Internet activities, iWon users, age 13 and over, earn entries into the daily, monthly and annual cash giveaways. iWon Cash Points, like iWon entries, are accumulated for virtually everything users do on the site. Users can apply iWon Cash Points toward deep discounts in the iWon Rewards Store. To date, iWon has selected more than 210,000 winners and has given away more than $46 million in cash prizes.
HELENE CURTIS BACKGROUND
Since 1930, Helene Curtis has enjoyed success as a leader and innovator by creating many of the biggest brands in the hair care industry. Today, the Helene Curtis name appears on the popular Salon Selectives, Finesse and hermaSilk brands. In 1996, Helene Curtis was acquired by Unilever. Unilever is one of the world's largest consumer products companies with annual sales of approximately $46 billion in 2000. It produces and markets a wide range of foods and home and personal care products. Unilever operates in 88 countries around the globe and employs approximately 300,000 people.
In the United States, Unilever sales were approximately $11 billion in 2000. It employs some 28,000 people and has 80 offices and manufacturing sites in 26 states. Some of their major products are: Unilever Bestfoods -North America: Lipton teas, soups, recipe products and side dishes; Wish-Bone salad dressings; Lawry's seasonings and specialty sauces; Imperial, Promise, Country Crock, “I Can’t Believe It’s Not Butter!,” Brummel & Brown spreads and sprays; Ragú and Five Brothers pasta sauces; Knorr soups, sauces and bouillons; Hellmann's mayonnaise and dressings; Skippy peanut butter; Bertolli Olive Oil; Klondike, Good-Humor, Popsicle, Breyers and Ben & Jerry's ice cream products; Gorton's frozen seafood products and Slim-Fast nutritional and health snack products. Unilever Home and Personal Care - North America: Wisk, "all" and Surf laundry detergents; Snuggle fabric softener; Sunlight dish detergents; Lever 2000, Caress, Dove, Degree, Pond’s and Vaseline skin care, deodorant and soap products; Q-tips cotton swabs and cotton balls; Mentadent oral care products; Finesse, Salon Selectives, Suave and ThermaSilk hair care products; and Calvin Klein, Nautica and Lagerfeld cosmetic and fragrance products. In addition, DiverseyLever, a global professional cleaning business, operates in North America, supplying professional cleaning materials and services to institutional and industrial markets.
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